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The television station now known as WVUA 7 began its existence as NewsChannel 49 in January 1998. The station became the first television station in Tuscaloosa since 1996, when Tuscaloosa's local television stations left the city. The station was very small, covering Tuscaloosa and the vicinity around the city and county. After a few years, NewsChannel 49 morphed into WJRD 7, and its broadcast area grew larger. In the summer of 2001, the University of Alabama became one of only a handful of universities to buy a broadcast television operation. WJRD 7 was moved from Jug Factory Road in south Tuscaloosa to Reese Phifer Hall on the University of Alabama campus in late 2001, and signed on the air in January 2002 as WVUA 7.

WVUA is an independent television station. WVUA had been a PAX network affiliate for about six years, until March 2004. WVUA is your only local source for news, weather and sports specifically targeted to West Alabama. WVUA can be seen over-the-air on channel 7 near and around Tuscaloosa and Tuscaloosa County, channel 3 in Greensboro, and channel 25 in Demopolis. WVUA can be seen on many cable television systems throughout the area. WVUA plans to increase its broadcast area even more in the future, and can already be seen in 10 counties throughout West and Central Alabama.

WVUA is the only station to deliver "live" local news to West Alabama complete with the latest information that matters to our viewers, complete local forecasts, and local sports unmatched by Birmingham stations. You can watch WVUA 7 News at Midday, 5pm, 6pm and 10pm weekdays and 10pm on Saturday and Sunday. You can also catch all the information you could ask for about the Crimson Tide on WVUA! Tider Insider, hosted by Rodney Orr and Gary Harris, brings you all the latest information on the Tide. You can also catch Alabama football, basketball, and in the future…baseball on WVUA!

WVUA brings quality programming to a potential 250,000 households in West Alabama in the form of programs such as "The Beverly Hillbillies", "The Lucy Show", "Do It Yourself West Alabama", "Family Ties ", "Hogan's Heroe's", and the WVUA nightly movies. For more information on how to advertise on these programs and during our newscasts, please call our sales department at 205-348-7004 or click here to visit the sales page!